For an end of the fiscal year giving push, this mailer was developed asking the audience to “Be Bold” for the university, in whichever area they felt passionately about.
By implementing optimized segmented direct mail appeals to streamline the call to action, this mailing resulted in a 200+% funds raised increase.
Promoting a new capital project of their advocacy center, this mailer done for our College of Law encouraged graduates to support the growth in training up the next generation of law professionals through the institute.
Mailed with appeal letters directly from the Athletic Director, this brochure showcased the need of student athletes and the benefits that exist in supporting them and their programs. The giving level diagram was developed to clearly distinguish the various giving levels for donors.
In the spirit of celebration, the university conducted events themed as “140th Celebrations” where the anniversary celebration traveled throughout the state of Florida for those alumni and supporters who may not have traveled to DeLand. This postcard series featured the destinations of the events while maintaining university brand for consistency and recognition.
A. Owensby Design 